AI-Native Web Development
Websites and apps, built at the speed of AI.
We use AI-accelerated development to build modern, fast, and functional sites and web apps - in weeks, not months. Every project is designed to be AI-ready from day one, so you're never retrofitting yesterday's tech to meet tomorrow's needs.
Your website was built for a world that doesn't exist anymore.
Most business websites were built the old way. A designer spent weeks on mockups. A developer spent months translating them into code. By the time it launched, half the requirements had changed. The whole thing cost five figures and took a quarter of the year.
And now it just sits there. Hard to update. Impossible to integrate with anything. No AI capabilities. No dynamic personalization. No way to plug in a chatbot or pull live data without a major rebuild.
Meanwhile, the tools have changed completely. AI-assisted development means we can build in weeks what used to take months. Not by cutting corners - by eliminating the busywork that made development slow in the first place. The scaffolding, the boilerplate, the tedious translation from design to code. AI handles that. We handle the thinking.
The result is a better site, built faster, for less money, that's ready for everything coming next.
What we build
From landing pages to full web applications.
Marketing Sites & Landing Pages
Clean, fast, conversion-focused websites that actually represent what your business looks like today - not two years ago. Built on modern frameworks, optimized for performance and SEO out of the box, and easy for your team to update without calling a developer every time you need to change a headline.
Web Applications
Custom tools your team or customers interact with daily. Client portals, internal dashboards, booking systems, admin panels, data visualization tools. Not bloated SaaS platforms with 200 features you'll never use - purpose-built apps that do exactly what you need and nothing else.
Redesigns & Rebuilds
Your current site works, sort of, but it's slow, dated, or held together with duct tape. We rebuild on a modern stack - migrating your content, preserving your SEO equity, and delivering something that actually performs. Most redesigns go from kickoff to launch in 4–6 weeks.
MVPs & Proof of Concept Apps
You have an idea for a product and you need a working version fast - not a pitch deck, not a wireframe, a thing people can use. We specialize in getting functional MVPs into the world quickly so you can test, learn, and iterate with real feedback instead of assumptions.
AI-Integrated Platforms
Sites and apps with AI baked into the foundation. A customer-facing product page that answers questions in real time. An internal tool that summarizes data as it comes in. A client portal with an embedded assistant trained on your knowledge base. This is where our web development and AI expertise converge - and it's where most agencies can't follow.
Why AI-native matters
This isn't about AI writing your website. It's about AI changing how websites get built.
Speed without sacrifice.
AI-assisted development eliminates the slow parts - scaffolding, boilerplate, component generation, responsive layout tuning - so we spend our time on architecture, logic, and the details that actually matter. You get a better product in a fraction of the timeline. Not because we rushed. Because we didn't waste time on things a machine can do.
Built to integrate, not to isolate.
Every site we build is architected with APIs, webhooks, and clean data structures from the start. When you want to add a chatbot in three months, or connect to a new CRM, or pipe data into a dashboard - we don't have to tear anything apart. It's already designed for it.
Modern stack, no lock-in.
We build on open, well-supported technologies. You own your code. You can take it to another developer if you want to. We don't use proprietary page builders, walled-garden platforms, or anything that holds your site hostage. If we're keeping your business, it's because we're earning it.
Performance is a feature, not an afterthought.
Slow sites kill conversions. We build fast by default - optimized images, efficient code, proper caching, server-side rendering where it matters. Your site loads in under two seconds or we're not done yet.
How it works
From conversation to launch in weeks.
Discovery & Scoping
We figure out what you actually need - not what a template tells you that you need. Who's the site for? What should it do? What are the must-haves versus the nice-to-haves? We define the scope, the timeline, and the tech stack before writing a line of code.
Design & Prototype
We move fast here. You'll see a working prototype - not a static mockup - within the first week or two. Real pages, real interactions, real content structure. This is where feedback matters most, and we'd rather iterate on something functional than argue over a Figma file.
Build & Integrate
We develop the full site or app, integrate with your existing tools (CRM, email, analytics, payment processors, AI services), and build out any custom functionality. AI-assisted development means this phase moves faster than you're used to - but we don't ship until it's right.
Launch & Evolve
We deploy, test across devices and browsers, set up monitoring, and make sure everything performs. But launch isn't the finish line. Sites need to evolve - new pages, new integrations, performance tuning, content updates. We stay available for all of it.
Our stack
Modern tools. No bloat. No lock-in.
We pick the right technology for the job, not the one we're most comfortable with. That said, here's what we reach for most often:
Frameworks
Next.js, React, Astro, SvelteKit - fast, flexible, and built for modern web
Styling
Tailwind CSS - consistent design systems without the CSS spaghetti
CMS
Sanity, Payload, Contentful, WordPress (headless) - so your team can update content without a developer
Hosting
Vercel, Cloudflare, AWS - reliable, fast, globally distributed
AI Integration
Claude API, OpenAI API, custom RAG pipelines, embedded assistants
Payments
Stripe, LemonSqueezy
Analytics
PostHog, Plausible, Google Analytics
Dev Tools
Cursor, Claude Code, v0 - the AI-assisted development tools that make this all possible
Who this is for
This is a good fit if...
- Your website is more than 3 years old and it shows
- You need a new site but don't want to spend 6 months and $50k with a traditional agency
- You have a web app idea and need an MVP fast
- You want AI features built in from day one, not bolted on later
- Your current site is a pain to update and your team has given up trying
- You're scaling and your online presence hasn't kept up
- You tried a page builder and outgrew it
This probably isn't the right service if you need a simple Squarespace or Wix site - those tools are great for basic needs and we'd rather point you there than oversell you. We're also not the right fit for massive enterprise platforms with 50-person dev teams. We're built for the middle - businesses that need real development without enterprise timelines or budgets.
What clients typically see
The difference AI-native development makes.
4–6 weeks
from kickoff to launch for most marketing sites and web apps. Traditional agencies quote 3–6 months for the same scope.
40–60%
lower cost compared to traditional agency builds. AI handles the repetitive development work, so you're not paying hourly for tasks a machine can do faster and more consistently.
Sub-2s
load times out of the box. No performance optimization phase needed after launch - it's built into how we develop.
Zero lock-in
You own your code, your content, and your hosting. If you ever want to take it in-house or move to another developer, everything transfers cleanly.
These are representative figures based on typical projects. Actual timelines and costs depend on scope and complexity - we'll give you specifics during discovery.
FAQ
Common questions about AI-native web development.
How is this different from hiring a regular web developer or agency?
Two things. First, we use AI-assisted development tools that dramatically accelerate the build process - the same quality you'd get from a traditional agency, but in a fraction of the time. Second, everything we build is designed to integrate with AI from the start. Most agencies build a static site and then charge you again when you want to add intelligent features later. We architect for that upfront.
Can you work with my existing site, or do we have to start from scratch?
Both. If your current site has a solid foundation and just needs modernization or new features, we can work with what's there. If it's built on aging tech or a restrictive platform, a rebuild is usually faster and cheaper than trying to patch it. We'll give you an honest assessment.
What if I don't know exactly what I want?
That's normal and that's fine. The discovery phase exists specifically for this. We'll ask the right questions, show you examples, and help you define the scope before anything gets built. You don't need a spec document - you need a conversation.
Do I need to provide designs?
No. We handle design in-house as part of the build process. If you have existing brand guidelines, logos, or color palettes, we'll work within them. If you're starting from scratch on branding too, we can help with that.
What about SEO?
Every site we build includes proper semantic HTML, meta tags, structured data, fast load times, mobile optimization, and clean URL structures. That covers the technical SEO foundation. If you need ongoing content strategy, keyword research, or link building, we can handle that too or work alongside your existing marketing team.
Will I be able to update the site myself?
Yes. We set up a content management system that lets your team update text, images, blog posts, and other content without touching code. We'll walk you through it and make sure your team is comfortable before we step back.
What does ongoing support look like after launch?
We don't disappear after launch day. Sites need updates - new pages, content changes, performance monitoring, security patches, new integrations as your business evolves. We stay available to handle all of it so your site keeps pace with your business.
How much does a typical project cost?
It depends on scope. A focused marketing site is a different investment than a full web application with user authentication and AI integration. We'll give you a clear, detailed estimate during discovery - no surprises, no scope creep without a conversation.
Your next site should be the last one you'll ever need to rebuild.
Book a free 30-minute discovery call. We'll talk about what you need, what's realistic, and whether we're the right team to build it. If we're not, we'll tell you who is.
Or reach out directly at hello@highground.ai